One thing we’ve noticed from our CRM integrations with Salesforce, Dynamics and NetSuite is that their APIs are glacially slow. If your reporting solution gets its data from an application interface rather than a database, your reports could take minutes to complete rather than seconds.

That isn’t surprising, an API gets in the way between your report and the database, but just how slow has been a real eye opener. We’ve seen data volumes that would move in less than a second on a direct database read take 5-6 minutes to retrieve from an application interface.

You might think that one report taking 6 minutes instead of a second or two isn’t too bad, but what if there are 100 reports to be run? Or you need to surface that report on an interactive dashboard?

Not only are there performance issues, but some APIs also have concurrency and volume limits. You might not be able to run more than two reports at once, and if you have a large group of users, their report queries may exceed the extract limits imposed by your CRM provider.

The solution is a data warehouse, where you extract the data from your application API just once, then all your reports interact with a faster database. You can integrate your CRM data with other systems in your organisation; and optimise the data structure into facts and dimensions, the best solution for reporting and analytics.

Here’s what it might look like from a time perspective:

Keep in mind, you also get the benefit of fast, interactive analytics and visualisation, for the entire day. Interactive dashboards are a reality, not a dream.

With our pre-built interfaces to Salesforce, Dynamics365 and NetSuite (and more coming soon), Ajilius makes it fast and simple to integrate your CRM into a data warehouse.

Ajilius profiles your data sources, screens your data to ensure its quality, ingests it into your data warehouse, transforms it into facts and dimensions, and creates direct integrations in business terminology with great products like Yellowfin, Tableau, Qlik, PowerBI and Excel. We’re the best value solution in data warehouse automation.

Ajilius. Faster CRM reporting.

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